Have a plan (a realistic plan)

Have a plan (a realistic plan)

Goals are vital, as Rule #10 makes clear, but you must also have a plan to achieve your goals, and it must be realistic.







Start with this: Though marketing is truly one of the few businesses where you can earn while you learn, think of your first 6-12 months primarily as a training period. Build this into your plan. In this era of "instant everything," I know that's a tough for a lot of people to deal with, but big incomes simply do not happen overnight. It's just not reality. If it was, everybody would be rich.

Instead, plan to work the hardest your first 6-12 months or so and get compensated the least. Don't expect large earnings until after you've educated yourself and given yourself time to put your plan fully into operation.

Tip: For a great book on creating your plan, try The One Page Business Plan for the Creative Entrepreneur, by Jim Horan